In 2008, a local producer for MTV TR3S requested that Mike Madriaga create a variety of graphic design packages to implement within their program; “That Music Show.” The television show was slated to air nationally and showcase the up-and-coming Latin music groups of the time. This was also a platform for businesses to promote their products and services.

Lower thirds are placed on the bottom left portion of the video to display names and/or descriptions. Sponsor graphics and messages can also be embedded within the video.Graphics add an extra sense of professionalism for potential advertisers and they are another way to draw clients back to a point-of-sale page.